Case study

Seven Roasts & Co.

Branding for an Indian Specialty Coffee Company

Client

Seven Roasts & Co.

Role

Brand & Visual Identity

Scope

Identity, Packaging, Store & App

Tools

Figma, Illustrator & Blender

Seven Roasts & Co. logo on a carved Indian wooden door
About the brand — a contemporary Indian coffee brand built around the stories behind Indian coffee
Logo concept — seven coffee seeds abstracted into Indian heritage arches
Brand colours — heritage maroon, deep blue, forest green, clay and warm white swatches
Logo clearspace rules and minimum sizes for print and digital
Visual guidelines — illustration style, colour usage and incorrect logo usage
Packaging design — patterned takeaway cup surrounded by jars and coffee
Single-origin coffee bags for Wayanad, Araku Valley and Baba Budan Giri, front and back
Branded serving tray and café table card linking to the web app by QR code
Premium festive packaging — three single-origin coffee boxes
Takeaway packaging — maroon carry bag and two-cup carrier
Merchandise designs — cap, tumbler, t-shirt, mug, tote bag and gift box
Isometric cutaway render of the store design
Interior renders — barista counter, seating, retail section and community area
Photography direction — a grid of coffee and drink styling shots
Marketing creatives — launch offer, refreshing drinks and warm hug campaigns
Social media story templates on phone mockups
Mobile app screens — origin discovery, ordering and coffee stories
Surprise Me app feature — guided flow for first-time visitors unsure what to order
Seven Roasts & Co. closing slide
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